JUST HOW ARE IMPACTS DETERMINED? WITH A TOOL REFERRAL

Impacts track the amount of times your post shows up in feeds, while reach counts the number of distinct audiences. For example, if your message has 1,000 perceptions but a reach of 400, it implies some audiences saw it more than once [3] [2] While Reach represents the number of unique customers your web content got to, Sights show how often times